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  CONSULTING AND STRATEGY

A strategy of communication is a set of reflexions, choices and decisions aiming at defining the objectives of an investment in communication, the budget allowing this investment, the channels which must drain the messages according to the targets to reach, the time repartition of the action of communication by message and by channel.

Together with our clients, we define a hierarchy of detailed objectives, compatible with one or several of the main directions:
Institutional communication, financial communication, image and fame, brand communication, product communication, internal communication, crisis communication...

Concerned with budget restrictions, we select a set of complementary communication channels and plan their use in time.
We make sure that the priority targets will be reached in order to maximise the return on investments of the operation.

Beyond the customers’ wishes, we take his history, his news, his environment, his internal organisation... into consideration. All of these dictate us the course of action we shall take in each situation, when rigor must be seconded by intuition and subjectivity.

/////The channels of communication/////

-visual identity (logotype, graphic Charta...)
-business and advertising edition (paper, booklets, teaser, newsletter...)
-media (advertising, press ads, public relations...)
-beyond media (POS, mailing, ads, in-house paper, packaging-design, games, competitions, buzz, network animation...)
-web (website, marketing viral, e-mailing, games, competitions, marketing service, buzz...)
-multimedia (cd-rom, games...)
-events (inaugurations, stands, salons, cocktails, conferences, press relations...)